The role of sales in increasing revenues and consequently profits leading to the success of a business is one that cannot be underestimated.
In order to succeed at sales you will have to persist as most people tend to give up too early as a result they miss out on success they have put in work for.
It is important to have a marketing plan to organise what you are doing from day to day to boost sales.Whether you are sending out postcards, writing monthly press releases or creating weekly e-mail campaigns.
This following steps will help to boost your sales:
1.A good way to boost sales is to follow-up your first sale to the customer wwith a "thank you" email in which you list other products and services you have for sale.Alternatively you could send a "thank you" postcard with your business name and other products and services you have on it.
2.Upselling can be used to boost sales.It involves stirring your customers' interest in other products you sell as they are about to make their purchase.In Online business it involves listing other products for sale that the customer could easily add to their order on the order page.The offline equivalent would be the placing of other items for sale near and around the supermarket checkout that you could easily add to your purchase.
3.A customer reward system is a brilliant way to boost sales.For example by informing customers that for every five customers they refer to you they would get a full rebate on their purchase price you will be turning one sale into four.This system does not only boost sales but also increases customer loyalty.
4.Encouraging commission sales or affiliate marketing is another way to boost sales.When customers buy a product or service inform them of the option to make commisions buy referring customers to you.It is important to state clearly that a connision is nade only when the referred customer makes a purchase and keeps it for at least 28days.That way you protect yourself from scammers out to get your commission and return the product.Thankfully this would not apply to services.
5.An effective pricing strategy is another way to boost sales.Use your production costs and he prices of your competitors to set your price.Set a price that would increase your profit without exceeding the highest price your customers are willing to pay.Make your unique selling point clear to your customers and let them know why your pricing is competitive.
6.Cross promotion of your product or services with other businesses' products or services that compliment yours.This is the promotion of your product and services with the products and services of other businesses based on a joint venture arrangement and vice versa.This approach is a good way to boost sales.For example if you were selling razors you could promote your product together with the products of a business that sold shaving cream and vice versa.
7. When you are delivering your services or product.A flyer or coupon listing other related products or services you sell is a great way to promote your products or services.in the package. This will increase customer awareness about your products and serices and boost sales.You could also use your invoice as an advertising tool.
8.A catalogue is a very good tool for increasing sales.For example after you have sold a bicycle to a customer you can include with the purchase a catalog of add-on products for the bicycle such as special reflectors,cycling helmets and protective clothing.If the customer is happy with bicycle the chances of buying bicycle accessories from you are very high thereby increasing sales.The catalogue could be a hard copy as well as in pdf form.This is a good way to boost sales.
9.Gift certificates or vouchers can also be used to boost sales of your products and services.This comes in very handy where a customer wishes to buy a product or service as a present for some but is not sure as to which product to buy.You could sell the gift voucher or certificate to the customer who then gives to the recipient to buy what they would like from you.
While the recipient is cashing in the certificate or voucher it gives you the opportunity to introduce other products or services to him or her.
10.The use of free products is also a good way of increasing sales.For example if a customer is buying a book from you,you can include free bookmarkers with each book bought.These book markers should have your business name,address and telephone number on them and should clearly state the kind of business you are.If this takes off you could even offer to sell advertising on the bookmarkers so long as the advertisers are not competitors.with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will give your business more publicity and boost sales as a result.
11.A multichanneled marketing approach is another way to boost sales.This makes it easier for your customers to buy your product or services at their convenience.It would enable your customers to shop online,at your shop or via mail order.This makes your products or services available for purchase 24hours a day and 7days a week.
The abovementioned steps should provide a guideline as to how to boost your sales.
Till next time goodbye and goodluck.
